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Tucked away in an upper corner of Northrup Hall, Strategic Communications and Marketing is Trinity’s powerhouse of promotion. The university marketing department is involved with almost every aspect of Trinity’s public presence, from social media and the website, to admissions marketing, to the Trinity magazine and newsletters like Tower News and Tiger Pride, to the Tiger Network. With this diverse assortment of responsibilities, life in the marketing department is never dull. Michelle Bartonico, director of...

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Over the past four years, prospective students’ interest in attending Trinity University has risen at a rate not even Eric Maloof, vice president for enrollment management, could have predicted. “We have seen a major uptick in early decision applications, which is the highest sign of affinity that a student can show for Trinity,” Maloof said. “It’s a student who, if they get in, will scrap their college search and are bound to attend Trinity.” Justin...